Swatched between
Maybelline Matte Divine Wine (left, linked here)
Jordana Plush Plum (right)
Pros
Pigmented
Not drying
Somewhat long wearing
Cons
Limited shade selection
Price
$6-8 for 0.12 oz / 3.3 g
Sidenote: I always thought Target had the same prices across the board, but in metropolitan cities this lipstick was over $1 more than in the suburbs
Verdict
I purchased the darker red (Timeless Crimson) in this line originally, brought it to study abroad, and can no longer find it. At Target I wasn't sure if it was Continuous Cranberry or Timeless Crimson so I got this one. The first thing I thought after putting this on is it's a Snow White red, especially if you have light skin. Personally this is a little bright for me, I enjoy the darker maroon red color for the holidays, but it's a fun lipstick for when I want to have a bright red lip.
I expected this to be very long wearing, but the inner ring comes off when I ate or drank things, so I have to reapply.
Repurchase?
Yes, maybe other colors though.
Would I recommend it?
Yes.
However, because it is long wearing if you get it on your chin (like when I eat and try to not get lipstick on my food) you might want to bring some makeup remover with you to remove it. Otherwise there's a red stain on your skin.
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